Berwyn, PA, February 11, 2014 - Styron, the global materials company and manufacturer of plastics, latex and rubber, today launched an enhanced external website for its Synthetic Rubber business segment. The website was refreshed to support Styron’s Rubber business growth and visibility with customers, while reinforcing the Company’s brand and market position. Styron is a top three supplier of Solution Styrene Butadiene Rubber (SSBR) globally.
"Styron’s corporate website has become an essential channel of communication with our customers. These enhancements highlight to customers the advantages of Styron Rubber and ensure that key resources are easily accessible to visitors," said Catherine Maxey, Vice President of Public Affairs, Sustainability, and EH&S, Styron. "We added features to track web traffic and drive key behaviors like filling out the content request form or downloading the brochure. The website is now fully integrated with the Rubber business' commercial strategy."
Projects are also underway to translate the entire Styron corporate website into German and Chinese.
About Styron
Styron is a leading global materials company and manufacturer of plastics, latex and rubber, dedicated to collaborating with customers to deliver innovative and sustainable solutions. Styron’s technology is used by customers in industries such as home appliances, automotive, building & construction, carpet, consumer electronics, consumer goods, electrical & lighting, medical, packaging, paper & paperboard, rubber goods and tires. Styron had approximately USD 5.5 billion in revenue in 2012, with 20 manufacturing sites around the world, and 2100 employees. More information can be found at www.styron.com.
For Editorial Information:
Mandy Markert
Styron
+41 44 718 36 35
mmmarkert@styron.com